Born in Siegburg, Germany, in 1969, Jörg Sand combines a journalist's eye with a deep passion for motorsport. He lives with his family in Troisdorf, where he works as an author and publisher. He is also the founder of GORM German Off Road Masters and the owner of sand-medien.de.
His career in the automotive world began in 1990 with an apprenticeship at AMG in Affalterbach. After studying political science in Cologne, he established himself as a mobility consultant and motoring journalist. His books on the Mercedes/Puch G-Class and his role as publisher of the international G-Wagen Magazin have made him a well-known name in the off-road scene.
A life on the rally trail: Jörg has been following the Dakar Rally since 2002 and, as a journalist, has witnessed all three of its eras – in Africa, South America and Saudi Arabia. At the 2024 Dakar Classic, he took a much-celebrated class win in his 1983 Mercedes 280 GE, an exact replica of the car Jacky Ickx drove to Dakar victory. In 2025, he tackled La Carrera Panamericana for the first time.
For VÖLKEL, Jörg Sand embodies the values we share: passion, precision and the courage to break new ground. We're proud to be backing him once again at La Carrera Panamericana 2026.
